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Digital Marketing Coordinator
Marketing

We are looking for a digital marketer to join our small marketing team in a quickly growing company. This role offers a great opportunity for career growth and we are looking for candidates who are excited to take initiatives and add value. Candidates will be responsible for social media marketing and contributing to projects including digital campaigns, email marketing, creating digital content, and managing our social community. Candidates should keep up with the latest marketing trends and best practices and grow BlueTape’s brand awareness and social media presence. Daily projects will include creating social media posts, managing the online community, creating blog content and email campaigns, and collaborating with the Marketing team on managing lead generation and managing campaigns.

Responsibilities

  • Design, build and manage all our social media platforms and engage the community
  • Creating brand awareness and optimizing the content strategy for follower growth and engagement
  • Collaborate with the Marketing team on Video Marketing and maintaining BlueTape YouTube channel
  • Stay up to date with social media trends
  • Maintain consistent brand messaging across all platforms
  • Develop strategies to drive engagement and convert social media followers
  • Create email campaigns and newsletters for customers
  • Collaborate with the team to run webinars and podcasts
  • Develop email marketing campaigns
  • Collaborate with the Marketing team to create landing pages and optimize the user experience
  • Collaborate with the marketing team to create lead generation campaigns that are engaging, data-driven and customer-focused
  • Delivering performance reports on a regular basis

Experience & Qualifications

  • Experience in social media platforms including Facebook, Instagram, TikTok
  • Bachelor degree in marketing or related field
  • Excellent verbal and written communication skills
  • Comfort and flexibility to change priorities and work independently
  • Proficient in photo and video editing software
  • Strong project management skills
  • Solid knowledge of website analytics tools (Google Analytics, MOZ, or SEMrush)
  • Working knowledge of Hubspot is a plus
  • B2B marketing experience is a plus
  • Team player who works well with the Marketing team and other team members

Posted 3 weeks ago
Full Time
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About Us
At BlueTape, our mission is to make business simpler for the construction industry. Our payments and financing tools for builders and suppliers make transactions easier and more affordable. We are in high growth mode and excited to change an important industry for the better. If our mission inspires you, we should talk.