If you're a contractor or builder, do you need to worry about having a brand? Rick Butler and Elizabeth Hagale of BlueTape sat down to speak with two marketing experts from Lenker: John Lenker, founder and Chief Vision Officer, and Assaf Arie, partner and Chief Executive Officer. From high-level strategizing to producing creative ad campaigns, John and Assaf have a wealth of experience transforming businesses through careful planning and imaginative marketing. In part one of this two-part podcast, we’ll be focusing on contractors, remodelers, and builders and how strategy and marketing can build their business. You can find out more about Lenker at https://lenker.com/constructionpals.