GUIDES

Set Yourself Apart By Offering Better Customer Service and Better Payment Options

February 07, 2022

Smaller to medium-sized construction businesses have an advantage over larger big-box competitors when it comes to offering an array of payment options. Unlike larger construction businesses, smaller businesses have the upper hand at offering better customer service compared to larger competitors. Take some time to think about how you can offer better customer service. You do not have to have a large budget to set yourself apart. Instead, actively listen to your customers, hire employees who have a can-do attitude, take advantage of technology, and offer a unique experience. By focusing on better payment options, better customer service, and offering services bigger competitors cannot, you can expect to see the three following changes in your business.

Higher Growth in Sales
Better Profit Margins
Customer Loyalty

As a smaller to medium-sized business, your focus should be on what sets you apart from your competitors and what you can offer your customers that others cannot. Customer service is an aspect of business large companies struggle with. Here is where you, a smaller business, can provide exceptional customer service and better payment options – the two most important aspects of offering a better product. Most companies think customers only care about price, but realistically customers care about time and simplicity. When partnering with BlueTape you can offer services larger companies cannot. Below, we have highlighted multiple ways in which you can provide better customer service for your clients.

Actively Listen to Your Customers

Cash flow is the main reason why construction companies rely on a line of credit. It gives you the means to get through the slower months and bridge the time period between completing a project and receiving the final payments. With a line of credit, you are able to borrow smaller amounts, just to cover working capital, and so also pay less in interest.

Refinancing Debt

Listening to customers isn’t just hearing about their problems. Listening to customers is about connecting with them. It involves paying close attention to their needs and understanding how you can help them achieve their goals.

Out-of-the-Box Problem Solving

Once you have listened to your customers, the focus turns to what you are going to do to solve their problems. Think about implementing a strategic customer service problem-solving technique. As the business owner, you must follow it through to its conclusion. Also, do not overpromise and make sure you understand the customer’s point of view correctly. The best customer service includes more than just solving the issue. It also means keeping customers informed throughout the process.

Hire Employees with the Right Attitude

Hunting for customer service employees is no simple task. Too often, the goal of a company is to fill a position rather than find the “right” person. Take time throughout your hiring process to find qualified candidates that are excellent communicators, actively listen, are team players, and most importantly, have the right attitude. Attitude is everything when it comes to building a personal relationship with customers. For example, Salesforce found that 72% of Americans tell six or more people about good customer service experiences. Also, take time to properly train your sales employees. Sales reps must have an example of how to treat customers and handle customer complaints.

Take Advantage of Technology

Larger big-box competitors are present on all channels and take advantage of better processes and technology to make life easier for their customers. Are you making it easy for your customers to get in touch with you? How many steps does your order process entail? An easy-to-use ordering and payment portal can make it simple for your customers to automate their customer experience and ultimately save you money.

Offer a Unique Experience

What steps are you taking to set yourself apart from your competitors? In what ways can you offer a unique experience to your customers? Think about ways you can customize your customer experience, offer flexible payment options, and make life simpler for your customers.

BlueTape Can Help!

BlueTape can help you improve your customer experience by offering an easy-to-use payment and financing tool automating the way customers pay all on their very own phones. Not only are you providing customers with better payment options, but you are also making it easy for them to place orders. Leave behind the hassle of paperwork, including paper checks and collections. Everyone is constantly on their phone these days, so it is important to ensure your customers can reach you on their mobile devices. Is your website mobile-friendly? What about your sale process and customer service outreach? BlueTape offers risk-free financing for your customers. Let your customers choose the net terms that work best for them with flexible payment options. Seamlessly send and receive invoices via text message or email from any mobile device. Customers can choose from 30, 60, or 90-day financing terms. Avoid upfront payments and charges during the first 30 days. BlueTape works with no upfront or first 30 days payment to create a payment system with you in mind. You and your customers can join BlueTape within minutes from the ease of any mobile device. With BlueTape’s easy-to-use navigation, no training is required, and the platform can be used in any building supply store, right from your phone. One happy customer can result in as many as nine referrals (Forbes). It’s imperative to do everything you can to offer outstanding customer service. Fortunately, by partnering with BlueTape, you can differentiate yourself from the competition, win the hearts of your customers, offer better payment options and, grow your business. Subscribe to our newsletter to stay tuned about upcoming webinars and blog posts.

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